Core Innovation

The Ethical ProofGraph Framework

Our proprietary six-element architecture doesn't just store documents. It parses unstructured, informal reality and builds a mathematically rigorous network of evidence designed for strict compliance review.

The 6 Elements

How the engine verifies claims

01

Claim-to-Evidence Verification Engine

Break broad sustainability/sourcing claims into testable claim components and map each component to relevant evidence classes.

02

SME Sourcing Evidence Ontology

Structure informal SME evidence such as invoices, WhatsApp messages, spreadsheets, supplier photos and PDFs into standardised evidence categories.

03

Batch-Level Ethical ProofGraph

Link claim ↔ product batch ↔ supplier ↔ evidence ↔ production stage ↔ contradiction ↔ confidence.

04

Ethical Evidence Score

Assess evidential strength using factors such as completeness, freshness, source reliability, traceability, contradiction severity and batch linkage.

05

Cross-Document Contradiction Detection

Detect inconsistent information across marketing claims, invoices, supplier records, shipping/origin evidence and packaging information.

06

Claim-Safe Recommendation Engine

Turn findings into missing-evidence actions and wording aligned with the evidence actually available.

Data Pipeline

End-to-End Verification Flow

From the moment a claim is registered, Tracekind AI automatically decomposes it, structures the unstructured evidence, links it via the ProofGraph, and outputs a confidence score with actionable recommendations.

System Architecture Pipeline
01
Marketing / Sourcing Claim
02
Claim Decomposition
03
SME Evidence Ontology
04
Batch-Level Ethical ProofGraph
05
Evidence Score & Contradiction Detection
06
Missing-Evidence Actions & Recommendations